Serwaa Amihere Unveiled As Kente Ambassador

Broadcast journalist, Serwaa Amihere has been appointed an ambassador for Bonwire Kente.

Serwaa Amihere was honoured in a colorful event attended by Chiefs and Queens together with other high-profile dignitaries.

Second Lady, Samira Bawumia was the Guest of Honor at the event that took place on Wednesday, 10th January 2024 and she officially commissioned an ultramodern Bonwire Kente Museum in the Ejisu Municipality of the Ashanti Region as part of government’s pledge to promote tourism in Ghana.

Serwaa’s ambassadorial assignment is to lead the promotion of Asante Kente locally and internationally to attract foreign tourists and investors into Ghana, particularly to Bonwire and its surrounding communities.

As Kente is one of Ghana’s most prominent and treasured cultural exports, Serwaa is therefore an ambassador to amplify this cloth’s global prominence and leverage same to maximize the global attention Ghana enjoys from this beautiful fabric and to boost domestic tourism.

Serwaa Amihere, who is a proud native of Sewua in the Ashanti Region, thanked the Second Lady and the gathering for the honour and opportunity to serve as an ambassador for Bonwire Kente and pledged her commitment to the task.

The event organized by the Ghana Tourism Authority also launched an annual Kente festival at Bonwire and Serwaa Amihere will be the face of it as well as main influencer to project Kente to the world.

Present at the ceremony were also the Ashanti Regional Minister; Simon Osei Mensah, the Deputy Minister for Tourism, Creative Arts and Culture; Mark Okraku Mantey, the Chief Executive Officer of the Ghana Tourism Authority; Akwasi Agyemang and his Board members, Queen mothers of the Asante kingdom, the Sewua Queen mother, Afua Asantewaa of Guinness World Record (GWR) sing-a-thon fame among others.

Source: Ghmessenger.com